Terms of Service

Last updated September 15, 2026

These terms govern your use of Persell, the personal selling assistant available at persell.ai (“Persell”, “we”, “us”). By creating an account or using Persell you agree to them. If you are using Persell on behalf of a business, you confirm you have authority to bind that business.

The service

Persell connects to accounts you authorize, such as Gmail, Google Calendar, Google Sheets, and Shopify, builds a private wiki of your business from that data, and prepares suggested actions like email replies, listing changes, and meeting briefs. Prepared actions are shown to you for review. Persell only sends, edits, or publishes something when you approve that specific action.

Your account

• You must be at least 16 and able to form a binding contract.
• You are responsible for keeping your login secure and for activity under your account.
• You may only connect accounts you own or are authorized to use.

Connected services and your data

You control which services Persell can access and can disconnect them at any time. Our handling of your information, including Google user data, is described in the Privacy Policy, which is part of these terms. You keep all rights to your data and content. You grant us a limited license to process it only to provide Persell to you.

Your use of Google services through Persell is also subject to Google’s terms and policies, and your use of Shopify or other platforms is subject to theirs.

Acceptable use

You agree not to use Persell to send spam or unlawful messages, to infringe anyone’s rights, to access accounts or data you are not entitled to, to interfere with the service or its security, or to reverse engineer it. We may suspend or terminate accounts that violate these terms.

AI-generated content

Persell’s drafts and suggestions are generated by AI and can be wrong, incomplete, or inappropriate for your situation. You are responsible for reviewing anything before you approve it, and for everything sent or changed through your connected accounts.

Fees

Persell is currently offered without charge during its early access period. If we introduce paid plans, we will tell you the price and terms before you are charged.

Availability and changes

Persell is in active development. We may add, change, or remove features, and the service may be unavailable from time to time. We will try to give notice of material changes but are not obliged to.

Termination

You can stop using Persell and delete your account at any time. We may suspend or terminate your access if you breach these terms or if we discontinue the service. On termination we delete your data as described in the Privacy Policy.

Disclaimers

Persell is provided “as is” and “as available” without warranties of any kind, express or implied, including fitness for a particular purpose and non-infringement. We do not warrant that the service will be uninterrupted, error-free, or that its output will be accurate.

Limitation of liability

To the fullest extent permitted by law, Persell and its operators will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill, arising from your use of the service. Our total liability for any claim relating to Persell is limited to the greater of the amount you paid us in the twelve months before the claim or one hundred US dollars.

Indemnity

You will defend and indemnify Persell and its operators against claims arising from your content, your use of connected accounts, or your breach of these terms.

Governing law

These terms are governed by the laws of the State of Delaware, USA, without regard to conflict-of-law rules. Disputes will be resolved in the state or federal courts located in Delaware.

Changes to these terms

We may update these terms. We will post the new version here and update the date at the top. Continued use after a change means you accept the updated terms.

Contact

Questions about these terms: andy@deeptrace.com.